About this demo · The honest part
The shop, its groomers, the address, and the phone number are all fiction — the name was checked against working groomers everywhere (the only Sudburys are towns, not shops), the whole site is kept out of search on purpose, and every page footer says so. Everything the site does is exactly what a real grooming shop gets.
The coat matrix on /services renders from one content file — four sizes, every service, no “call for pricing.” A price change is a one-line edit, covered by the monthly plan, and the numbers on the wall match the site to the dollar.
The site sells the shop’s actual rhythm — drop off, text at dryer time, pickup window — instead of generic we-love-pets filler. That’s the copywriting the plan includes: the thing this shop does differently, said plainly on every page it matters.
The home page's Biscuit story is the Rebooking nudges and waitlist add-on ($19/mo): one text when a regular's usual interval comes up, and a freed slot offered to the waitlist instead of dying in the calendar.
Bubbly frames mark where real photographs land during onboarding — real client dogs and Tuesday cats, shot in this shop. No stock, no AI-generated animals, no invented testimonials anywhere on the site.
This build is the Growth plan — $159/mo on a 12-month agreement (or $750 setup + $129/mo, month-to-month) — plus the Rebooking nudges and waitlist add-on at $19/mo, from the studio’s public add-on list. Real prices, published, at chavezdigitalworks.com/pricing.
Built by Chavez Digital Works — Aurora, CO.